Axis Neuromonitoring
A website concept and coordinated sales materials designed to bring clarity to a complex, highly specialized service.
About the Work
Industry
Intraoperative neuromonitoring
Role
Team Lead & Lead Designer
Scope
Website design, sales collateral
Collaboration
Client, content, production, and development teams
Project Overview
Axis Neuromonitoring had an established brand and a large amount of valuable information, but its website experience was difficult to scan and navigate. The redesign organized that content into clearer pathways and more focused page hierarchies, helping users reach relevant information more easily.
A coordinated print system extended that clarity into sales conversations, giving the team flexible materials to introduce the company, explain its services, and leave useful information behind.
My Contribution
Create a clearer system across web and print.
Designed the website concept and responsive page hierarchy
Broke dense information into clearer, easier-to-scan sections
Created a presentation folder and coordinated postcards
Designed three one-pagers for focused sales conversations
Selected Deliverables
The website and sales materials use clear hierarchy and consistent visual cues to make complex information more approachable.
Website Design
Reduced visual density and gave complex information a more approachable, navigable flow.
Folder & Postcards
Supported introductions, in-person meetings, and follow-up conversations with a cohesive presentation.
One-Pager Series
Three concise documents helped the team present specific topics without overwhelming the audience.
The Outcome
The work gave Axis a more approachable framework for communicating across digital and in-person touchpoints. The website concept established clearer hierarchy and navigation, while the coordinated print materials gave the sales team a flexible system for explaining complex information in focused, manageable pieces.