Engage PT
A redesigned website and coordinated outreach materials created to explain Engage PT’s services, guide prospective clients, and open more opportunities for meaningful engagement.
About the Work
Industry
Women’s health and physical therapy
Role
Team Lead & Lead Designer
Scope
Website, outreach, and client resources
Collaboration
Client, sales, content, and developers
Project Overview
Engage PT had an established digital presence, but the growing practice needed a website that more clearly explained its services and the different stages of life it supports. The redesigned experience expanded the available information, introduced a more current visual direction, and organized content around users’ needs so prospective clients could better understand how Engage PT could support their wellness journey.
The same system extended into direct-mail postcards, business cards, and practical workout packets. The print pieces built awareness and encouraged visits to the website, while the workout resources gave therapists a useful leave-behind for current clients and provided prospective clients with another valuable entry point into the brand.
My Contribution
Create clearer paths from discovery to engagement.
Designed an updated responsive website with clearer service and audience pathways
Expanded the page structure to provide more context about the practice, its therapists, and the wellness journeys it supports
Created postcards and business cards to support outreach, reinforce the brand, and encourage website traffic
Designed workout packets for therapists to use during sessions and for prospective clients to access through the website
Selected Deliverables
The website establishes the core experience, the postcards and business cards extend the brand into the community, and the workout packets turn useful guidance into an ongoing point of connection.
Website Design
Expanded and reorganized the site to explain Engage PT’s services, support different wellness journeys, and help prospective clients move confidently toward a consultation.
Print Materials
Used direct mail and everyday contact materials to build awareness, reinforce the updated brand, and encourage visits to the website.
Workout Packets
Created branded exercise guides that therapists could share directly and prospective clients could access through the website, extending support while creating another opportunity for engagement.
The Outcome
The work gave Engage PT a clearer and more cohesive way to communicate across digital, print, and client-facing resources. The website provides a stronger foundation for explaining the practice and guiding prospective clients, while the outreach pieces and workout packets expand the ways people can discover the brand, receive useful information, and begin a relationship with the team.